I'm a


Petaluma native and noted event producer to publish his first book, “Welcome Winter Making Friends with Taste and Traditions” A Collection of Recipes Celebrating the Winter Holidays

Welcome Winter Cookbook

Sharing your story and
Make the room sing


Point of View  
The Centerpiece  


Recipes for Entertaining
when Food is the focal point 


Special Event Consultants

Lance Lew

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1. Argus Courier: Petaluma360w

‘We are what we eat’: Celebrating Lunar New Year with Petaluma’s Lew family READ MORE

2. SFGate: The Chronicle

Chinese feast brings double happiness / Guests celebrate and charities prosper at Sonoma Valley auction's Lunar New Year dinner READ MORE

3. China Family Adventure

A Chinese New Year Feast in Sonoma, CA
For the past twelve years the Lew family has celebrated Chinese New Year by working non-stop to prepare a feast fit for an Emperor. This feast, is auctioned off at the Sonoma Harvest Wine Auction, and the proceeds go to Sonoma Valley charities. READ MORE

4. SFGate: The Chronicle

Year of Snake Wriggles Into Sonoma County / Time is here to celebrate Lunar New Year.
Lance Lew of Petaluma was a small boy when, on Chinese New Year, his uncle spun him around so much he cried. Seeking comfort from his grandmother, who was cooking a New Year's meal, he sat on a stool near the stove.  READ MORE

5.  Argus Courier: Petaluma360

Lunar New Year in Petaluma.
Depending on where you are in the world or from where you draw your cultural foundations, it is sometimes called Lunar New Year, sometimes called Spring Celebration and (due to their vast influence over centuries and even millennium throughout Asia) is often referred to as Chinese New Year. READ MORE


How to make Nian Gao
How to make Savory Nian Gao


I'm an event planner and producer. My joy, and the thread that runs through my life's work, is creating beautiful moments that feed people's souls. I've been at it since my college days, when I honed my skills as a floral designer, decorator & cooking instructor while pursuing my degree in Business, Marketing and Speech Pathology.

In my media career, most recently as NBC Bay Area television community marketing director and producer, I created countless events across the Bay Area in collaboration with a multitude of non-profit organizations. I also used my love of cooking and entertaining to secure more than $125,000 to support many organizations. I recently self-published a cultural cookbook featuring recipes, stories and wonderful photographs drawn from these same passions; Welcome Winter. Making friends with taste and traditions was released in October 2022.

I will never stop designing. Now retired from media, I offer floral and event services. I specialize in smaller events and am known by clients as an “events therapist." I'm always just a text or phone call away, often providing advice on more than flowers, food and venue but sharing an active part of the journey while developing your story. My vendors include graphic designers, fabric & lighting specialists, photographers and even make-up artists to add the finishing touches to a memorable event.

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